In , Engineer Fredrik Idestam established a wood pulp mill on the banks of the TammerKoski rapids in the town of Tampere, in southern Finland. Later in , he built the second mill by the Nokianvirta River, which gave the Nokia its name. In , Idestam and his friend Leo Mechelin, renamed and transformed the firm into a share company, thereby founding the Nokia Company.
The first logo of Nokia was created in showing the image of a fish. This image should be inspired by the salmon fish of Nokianvirta River. The new company tried producing many products like papers, bicycle, car tires , footwear, communication cables, electricity generation pieces of machinery, televisions, aluminum, capacitors, and lot more. In , three companies, which were jointly owned since by Nokia, officially merged and created Nokia Corporation. At the start of its telecommunication equipment manufacturing, Nokia adopted the logo which was quite similar to the current one, but with the light blue color and the arrow-like shape pointing upward.
Il Giornale was the espresso cafe Howard Schultz opened up in after failing to convince the original owners of Starbucks to focus on serving espresso beverages. By , the two remaining original owners of Starbucks decided to sell the business and Howard jumped at the chance to buy Starbucks and remake it into the espresso bar concept he had just begun at Il Giornale. We kept the Starbucks siren with her starred crown but made her more contemporary. Besides creating a shorter brand name, they reduced the amount of color used on vehicles planes, trucks and saved hundreds of thousands of dollars in paint costs.
Also, the right-pointing arrow in the new logo is a subliminal hint of motion. Art Paul was working as a freelance designer when he in was contacted by Playboy founder Hugh Hefner who needed a logo for his new magazine. He created the now famous rabbit wearing a tuxedo bow tie.
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Looks like a little squeak in an overall ho hum attempt. This logo was still used in India until January 31, Legend has it that Dr. How refreshing is that? This logo strikes me as being derived from the Obama logo — something about those angled curves.
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It took the name of its inventory, Caleb Bradham, after he invented in The name was swapped out for Pepsi only a few years later in , a name that was not trademarked for another five years. The old Pepsi Cola logo resembled the Coca-Cola one quite a bit. Now, they were not directly trying to mimic Coca-Cola, thought it was a more successful brand at the time.
Instead, this elegant script logo was the trend among many brands at the time. The old Pepsi logo was a white script on red and they stuck with that color scheme from to This changed over time to the familiar Pepsi colors we all know now, but white and red have remained a major element of the design for 40 years. In , Pepsi decided to start using a cleaner and more fundamental logo.
As for the colors, they maintained the red and white color scheme, but added in blue. Pepsi wanted to show its support for the troops fighting in the way and these three colors were a way to do it. These two colors would never leave the design, though there have been variations on the shades of red, white, and blue that the company has used. Red was the top part of the circle, with blue on the bottom and with white detailing.
The bottle cap element of the design was included through the s. It was during this period that the Pepsi logo we all know today began to come into being. The Pepsi logo went through another major change in the s. The new bottle design began to feature a serrated bottle cap.
The logo of the Pepsi-Cola company is one that is known in households throughout the world. Its distinctive red, white and blue colors can be. Learn the History of the Pepsi Logo Design -- Pepsi Cola Logos 'good old days' and bring it forward – and all that without appearing dated.
The colors remained as red and blue, with an entirely white background. It was never used again as a part of the Pepsi logo. In the s, the Pepsi logo became more minimalistic and much closer to the Pepsi logo we know of today. The company got rid of the swirling script and all curlicues. The word Cola remained dropped from the logo and is rarely referred to today in any media. Instead, there was the red and blue circular design that is so very familiar today. The new Pepsi logo placed the word Pepsi at the center of the circle, with red and blue flares above and below the word respectively.
Outside this minimalistic, smartly designed circle were two trapezoids that could be either red or blue. These could be placed either on the left or on the right. What prompted this dramatic break from the more traditional design? The company felt that popular culture was changing substantially. Technology and minimalistic design were taking root. The old swirly logo and the frills of the bottle cap logo were starting to look painfully dated.
They simply did not fit with the times. Simple shapes and clean lines were in, frills and curls were out. A cleaner design had other benefits, as well. This more pure and simple design, with its basic shapes and forms, was easier to place on more different kinds of things. It was also more recognizable in the increasingly crowded market. These benefits became more and more important on the global market.
The next major change to the Pepsi logo came in The company decided that the incorporation of the Pepsi text and the circle was no longer viable. They opted instead to split them apart into different sections of their branding graphics.
Instead, they placed the Pepsi name on the top of the label in the familiar trapezoid shape. The red and blue circle was placed to the right side of this trapezoid. This was a significant departure, emphasizing text more than the iconic and simpler circle. With the word Pepsi no longer a part of the circular element, they needed something else to put in the center to balance out the contrasting red and blue halves.
They opted to place a wavy white line, speaking back to their heritage as well as balancing the contrast with a neutral color. It was a refreshing change to see white as more than just a tertiary border color.
Because of this change, a lot of new things became possible for the Pepsi logo.